The task of someone who has gone into business is to find out what other people lack and find a way to fill this gap. A business will not exist if it has nothing to offer. An enterprise that does not benefit others is called a hobby.
If there are two fields of activity, then it is better to choose the one where there is competition. This means that there are people who are willing to pay money for what you are going to offer, and the biggest risk of being left without a market is reduced to zero. Keep track of what your potential competitors are doing by becoming their buyer. Learn everything about your competitors and create a product that is better than what they offer.
Most of the major automakers test their products by driving through obstacle courses. Software companies like Microsoft and Google test new products on employees' computers before launching them to the mass market.
This form of field testing allows you to identify and eliminate product flaws before the buyer sees it. Using your product is the best way to improve its quality. Become the most active and demanding consumer of your own product, and all other ways to improve your offer will fade before this one.
Anyone who registers on Facebook brings friends and acquaintances with them. Anyone who liked a YouTube video shares it with other people. This is called autocatalysis (acceleration). If you have an element of autocatalysis in your business, the business will expand faster than you expect.
Marketing
The goal of marketing is to get you noticed. And the best way to get attention is to be uncommon. If you make your offers unique enough to pique the curiosity of potential buyers, it will be much easier for you to grab their attention.
A great metaphor to illustrate this principle is The Purple Cow (based on Seth Godin's book). When only brown cows graze on the field, it's boring. The purple cow does not live up to people's expectations, and it naturally attracts attention and interest.
Marketing is most effective when it focuses on the desired end result. Most car owners don't buy expensive SUVs because they often have to pull off the highway. They buy such cars only because they can feel like brave adventurers. Most women buy $20 a tube of lipstick not just for the color, but because they want to feel beautiful and desirable. It is better for you to inform potential buyers not about the properties of the product, but about its benefits, that is, about what the client will receive by accepting your offer. Make the consumer come to the conclusion: "This is what I need."
If you want to grab someone's attention quickly, share something of value for free. People love to receive gifts. Offers of something free exist because they work: they encourage people to buy a product or service in the future.
If you want buyers to remember who you are and what you offer, you need to grab their attention and hold it for at least a few seconds. A hook is a single phrase that describes the main benefit of your offer. Sometimes the headline acts as a hook, sometimes a short slogan. Once you figure out your hook, start using it right away! Place it on your website, print it on business cards - basically, make it the first message your potential customers see.
Requesting permission to continue communication after providing a free product affects business development. When you give people something of value, ask them if they mind if you continue to communicate with them. Tell them exactly what they will receive (an email or a phone call) and what will be the value for them of further communication.
Sales
Reciprocity is the strong desire of most people to take action in return as a token of gratitude. However, there is one non-obvious thing: the desire to reciprocate is not always proportional to the volume of the initial gift.
Typically, salespeople start their conversation with a potential customer by doing them a small favor, like offering them a cup of coffee. This may seem like a common courtesy gesture. But it's not. Accepting even a small gift creates a psychological need for reciprocity in the buyer, which shifts the situation in favor of the seller. Potential buyers who accept the gift are more likely to buy the product.
Selling, in essence, is the process of identifying and removing buying barriers - manifestations of insecurity that prevent your potential customers from buying what you have to offer. Your main job as a salesperson is to identify and remove these barriers. In the process of discussing any transaction, standard objections arise:
- It's too expensive. People perceive paying for something as a loss, and this makes them resist the deal. If the client understands that the value of your offer far exceeds the asking price, then this objection can be overcome.
- It won't work. If the buyer thinks that the offer will not be able to provide him with what he was promised, then he will refuse to buy. Reviews can handle objections.
- I can wait. The buyer can trust they don't have problems that need immediate attention The best way to resolve the situation is to focus your efforts on educating the client and helping them imagine what they might be like if they accepted your offer.
People don't like wasting money and taking risks. Risk transfer is a strategy in which the risk associated with the transaction is transferred from the buyer to the seller (offer free shipping and returns without any restrictions if the consumer does not like the product ordered). This strategy allows the buyer to get rid of the buying barrier and increase your sales.
Resumption is the process of persuading customers to buy your product again. Renewal is considered an easier, faster and more effective way to increase the profitability of a business than attracting new customers. Your old customers know you, trust you, and understand the value you can provide. Once every 3-6 months, reach out to "lost" customers with new offers.
Financial management
Four methods to increase company revenue:
- Increase the number of clients served. More visitors - more orders. Provided that the value of the average check remains unchanged, you get more money.
- Increase the average size of each transaction (increasing the value of the average check). You encourage every customer to buy more from you.
- Increase the frequency of transactions per client. You encourage customers to buy more often.
- Rise prices. In this case, you will receive more money from each purchase made by the client - this will allow you to earn more, making the same efforts for this.
Price power is the ability to raise supply prices over time. If customers are sensitive to the price of your offer, then you will lose a significant part of them if you increase it. But there are exceptions, such as the luxury trade: customers buy them because they are expensive social signals. These products are considered unique precisely because of their high cost.
Raising the price of designer bags, clothing and watches will make them even more desirable. In other words, you can find the perfect solution through experimentation.
human brain
Fear of loss. The essence of the fear of loss is that people are much more afraid of losing something than gaining something. People think that it would be nice to have your own business, but the fear of loss (the threat of losing a stable job) is stronger than the attractiveness of the opportunity to start your own business.
To overcome the fear of loss, you need to reinterpret this risk and understand that there is nothing terrible in it. Casino visitors do this every day. How do casinos encourage people to play games? They distract people from the loss. Instead of playing for real money, players get chips from the casino and the sense of value disappears. Players lose "fake" money, and the casino gives them "as a reward" free drinks, hotel rooms and other things that alleviate the feeling of loss.
Contrast. Imagine that you need to buy a suit. You go to the store and you see that $3,000 suits hang next to regular $400 suits. Nobody buys them, but they don't need to. Their purpose is completely different. Compared to them, $400 suits don't look that expensive (although the same suit costs $200 in a nearby store).
When presenting your offer, play with contrast: you will increase the chances that potential customers will agree to your offer.
Work on yourself
There are four ways to handle any task - complete, delete, transfer, and defer. Completion (completion) of a task is optimal only when you can do everything correctly and efficiently. Deletion is applied if the task is not important. Delegating a task to another person is effective if that person can do it 80% as well as you. Postponement is effective for tasks that do not need to be addressed right now.
Projects are goals that require more than one action. The larger the project, the more difficult these goals are to achieve. To manage it, focus on just one action that needs to be completed to move towards your goal, and you will definitely succeed in completing the entire project.
Priming is a method of conscious programming of the brain in order to highlight certain information in the environment. If you bring to your mind what exactly interests you, it will warn you every time about the presence of the object you need.
Priming can be used to increase reading speed. Before you start reading, determine why you want to read this material and what information you want to find in it, leaf through the book, paying special attention to the table of contents, terms and concepts that seemed important to you. Your brain will automatically filter out material that is secondary to you and focus on what interests you.
Parkinson's law- work fills all the time allotted for it. We schedule our activities based on how much time we have for them, and when the deadline approaches, we resort to preferential choice to get everything done.
How to finish a project very quickly? Answer this question and you will discover different methods or approaches that can help you get the job done faster. If you break your day into ten-minute chunks and put them to good use, you'll be amazed at how much you can get done.
Confirmation bias. The best way to find out if you are right or wrong is to find information that will prove you wrong. Confirmation bias is the tendency to pay attention to what supports your conclusions and not to notice what contradicts them.
We hate to find out that the decision we made turned out to be wrong, so we tend to filter information. The stronger our belief, the more willingly we ignore sources of information that challenge them. That is why politicians do not read interviews of their rivals: they already know that they do not agree with them in their views, why bother?
Unfortunately, the situation, when neither side pays attention to what contradicts its judgments, often turns into a crisis. Intentionally look for information that contradicts your hypothesis.
Working with others
Outsider apathy. When two people are responsible for the same decision, no one is responsible.
Suppose you are busy shopping in a store and the person next to you suddenly becomes ill. If you yell, "Hey, someone, call an ambulance!" Most likely no one will. Each of the visitors to the store will assume: "Probably someone has already called." It is much more effective to single out one person in the crowd, establish eye contact with him and say very clearly: “YOU - CALL AN AMBULANCE!”. Be sure: the person will immediately do it.
The best way to avoid outsider apathy is to make sure that each task has one person responsible for implementation, as well as clear deadlines.
social confirmation. When one person performs a certain action, others take it as a social signal and begin to act in the same way. "Viral" videos and stock market bubbles gain their power through social confirmation - if so many people pay attention to them, it's easy to conclude: "There's something to this!".
Testimonials are an effective form of social proof. The best reviews are not "great", "the best", but "I bought the product and was very pleased with the result."
Principles of effective management:
- Hire small groups of people from competent professionals (the most effective group is 5-8 people) who can provide the desired result quickly and efficiently.
- Clearly articulate to team members the desired end result, explain who is personally responsible for what, and don't forget to keep them informed about how things are going.
- Use the golden three: appreciation, courtesy, and respect. This is the best way to make employees feel important.
- Create an environment where every team member can work at peak performance on the best hardware.
- Shield your team from distractions.
- Create an aggressive plan at the end of the project, update it as you go, find the shortest path to complete the work.
- Take measurements to understand how well the work is going.
Systems analysis
If you want to improve the system, focus on key performance indicators. Measure, analyze:
- How quickly does the system create a product?
- How many people pay attention to your offer?
- How many customers agree to buy what you offer?
- How fast can you serve one client?
- What is the customer's average lifetime value?
- What is the profit margin?
- What is the frequency of product returns or complaints?
- Do you have enough money?
Systems Improvement
In any complex system, the minimum number of input parameters is responsible for a significant part of the result. This pattern is called the Pareto principle, or the 80/20 rule. In many companies, less than 20% of customers provide more than 80% of revenue.
You can see this principle in various aspects of your life, and it takes many forms. For example, less than 1% of movies produced annually become blockbusters, and less than 0.1% of books written become bestsellers. So for best results, focus on a small number of the most important factors that lead to your success.
Use this method to identify your best clients. By focusing your efforts on these people and putting your relationships with everyone else on autopilot, you can increase your income and reduce your work time.
Self-education, related to business or something else, never ends. Every new concept that enters your field of vision represents a thousand possibilities for new discoveries. This is what makes self-education so exciting: there is always more to learn.
Even master money-makers like Warren Buffett are always eager to learn something new. When Buffett was asked what superpowers he would like to have, he replied: "I would like to learn how to read even faster." Your growth has no and cannot have limits.
Josh Kaufman
Himself MBA
100% self-education
Dedicated to the millions of entrepreneurs around the world who make life better to the best of their ability
From a publishing partner
My grandparents were real businessmen in those distant pre-war, war and post-war years. They were peasants and did not know the word "business". Their education consisted of two levels: elementary school (the ability to read, write) and then - the school of life.
business game
Terms:
At the age of 20, my grandparents got married. Outside in 1924. "Citizen", devastation. There is no food in the villages. There are private farms where something grows, and that can be taken away. There are almost no cattle (they were taken away or died). There are hand tools, of course: saws, shovels, axes, ropes. Living with parents is a NO. Firstly, there is nowhere (seven in shops), and secondly, there is nothing to eat anyway.
A task:
Survive. Build a farm. Give birth to children.
Now imagine yourself (from the movies) in this setting. Record that you are 20 years old. You don't have a roof over your head. You don't have a penny of money. You are newlyweds. Food is just under your feet. At the same time, there is no healthcare, the Ministry of Emergency Situations, Pyaterochka and Building Materials stores, transport, and work in the city. Around civil skirmishes.
The only plus is that to build a house you do not need to buy land or register with the chamber. He went to the edge of the village and lined up behind the last house.
Very briefly, schematically, I set out a detailed grandmother's story, how everything turned out for them further. The meaning of my presentation is to voice the old-fashioned solution to this business problem.
So, the sequence of actions:
1. Spend the night - where relatives sheltered.
2. Then a forest, a log house, a small house under the guidance of a village carpenter. ( Grandfather learned how to fold a log house, fix rafters, etc.)
3. Then the stove, under the guidance of a local stove-maker. (Grandfather learned to make stoves.)
4. Next - winter in your house. Grandfather gets a job on the outskirts of the city as a mechanic in a railway depot. ( He begins to read books on his own and study the locomotive. Passes courses and becomes an assistant driver.) There is little money.
5. Then a fire in the village. The house is burning down.
7. Grandfather builds a second house on his own (log house, stove, etc.). Relatives, who were built later, invite grandfather as construction consultant.
8. Then, with a new house, a barn appears in sequence with three zones:
1st zone - a workbench, tools, a grindstone, a lathe, a drilling machine, etc., that is, according to Marx - first we create the production of means of production;
2nd zone - energy block: a place for the preparation and storage of firewood and coal;
3rd zone - summer food storage. This is a cellar - a deep pit, which is clogged with ice in winter and serves as a refrigerator for food all summer.
9. And, finally, having a strong base, proceeds to the development of the economy. It was an endless chain of successive, unhurried actions that gradually increased the power and efficiency of the economy. Garden. ( Grandfather studied all the literature on gardening) Boat. ( Learned to build a boat) networks. (I learned to knit.) Fishing. Subsidiary farm. Etc.
Grandfather constantly studied the intended direction. I started to implement, continuing to study a new business, adopting experience and reading books. Soon he became a machinist and then an instructor at the training school for the technical staff of the depot. In adulthood, grandfather and grandmother lived in abundance, were strong and independent.
The red thread in this story about the life of my ancestors is the fact of constant self-education and movement forward. In modern terms, grandpa and grandma were always in new projects and developments. This gave new knowledge, broadened horizons, introduced to a large number of people and created more and more “mental models” (the concept from this book), as close as possible to the “truth of life”.
And I remembered all this in connection with reading the wonderful book by Josh Kaufman "My Own MBA". Suddenly, in my head, this "village" block of information that was stored in my brain under the index "interesting historical information" "resonated" with what I heard and felt in Kaufman's book.
This clear, very vital and wise book about business turned my mind to the origins, to a key moment. Business, or, in Russian, business (economy), at its root has a very important root cause. In the old days, people did business not because they wanted to exchange a one-room dugout in the forest with a view of a stump for a two-room dugout with a view of a swamp, but because one could die of hunger or die from the elements. Therefore, it was not necessary to think for a long time, and it was possible to study only “on the job”.
Nothing has changed in modern life. Statistics show that success in the modern world is achieved by purposeful people who show obsession, courage, invention These people begin to act immediately, learning and correcting their actions on the go, applying knowledge received from different sources, according to the situation, creatively, without turning off common sense meaning.
Successful people build a business not like a computer game, with the feeling that if suddenly “game over’s gone,” you can go to the kitchen to drink coffee and think, “what else to stir up.” Successful people drive real tanks. And to drive a real tank, you first need to know only four buttons: how to start, how to drive, how to turn and how to stop. And then - years of stubborn independent training, analysis, work with masters of "tank" art and medals for real, but sometimes "you don't understand how" cities were taken.
These thoughts are suggested by reading, I repeat once again, a very clear and practical book “To Myself MB A”.
My sincere wishes of creative permanence to the author of the book, low bow to the team of the Mann, Ivanov and Ferber publishing house, which brought this most useful information to the minds of Russian readers, and to all colleagues, present and future. Self-confidence, optimism and faith in self-education!
FROM respect,
Yuri Prostakov,
CEO of I Can Teach,
founder and head of the company "Studio Yuri Prostakov"
www.i-can-teach.ru
www.i-love-english.ru
Another business textbook? As if they were not written enough without you.
Customs officer at Kennedy International Airport after I answered a question about what I do
Life is hard. Especially if you're an idiot.
John Wayne, star of classic American Westerns
Since you are holding this book in your hands, I would venture to guess that you are either about to start your own business or you are looking for a promotion. And most likely, you still have not taken action, because the following reasons are holding you back:
1. Business "angst"(German angst- fear). The belief that you do not understand anything about business and therefore cannot start your own company or take on more responsibility in your current position. It is better to leave everything as it is than to overcome the fear of the unknown.
2. Fear of being incompetent. The idea that business is a complex thing and should be handled by professionals. If you don't have an MBA or a diploma from a prestigious business school, who are you to say, "I know what to do."
3. "Imposter Syndrome". Fear that you will not cope with new tasks and everyone will understand that you are just a liar. But nobody likes them, right?
Dont be upset. Everyone experiences these unfounded fears, and you can quickly get rid of them. To do this, you just need to learn a few simple rules that will change your understanding of how a business works.
If you are a self-employed entrepreneur, designer, student, programmer, or just a professional who wants to master the basics of entrepreneurship, this book is for you. No matter who you are or what you do, with a new perspective on business, you will no longer waste time fighting your own fears, but devote it to your cause.
It is not necessary to know everything
There are wagon and a small cart methods, but there are very few principles. One who has mastered the principles, it costs nothing to choose this or that method. But those who are looking for a method, not paying attention to principles, will have a hard time.
Josh Kaufman
Himself MBA
100% self-education
Dedicated to the millions of entrepreneurs around the world who make life better to the best of their ability
From a publishing partner
My grandparents were real businessmen in those distant pre-war, war and post-war years. They were peasants and did not know the word "business". Their education consisted of two levels: elementary school (the ability to read, write) and then - the school of life.
business game
Terms:
At the age of 20, my grandparents got married. Outside in 1924. "Citizen", devastation. There is no food in the villages. There are private farms where something grows, and that can be taken away. There are almost no cattle (they were taken away or died). There are hand tools, of course: saws, shovels, axes, ropes. Living with parents is a NO. Firstly, there is nowhere (seven in shops), and secondly, there is nothing to eat anyway.
A task:
Survive. Build a farm. Give birth to children.
Now imagine yourself (from the movies) in this setting. Record that you are 20 years old. You don't have a roof over your head. You don't have a penny of money. You are newlyweds. Food is just under your feet. At the same time, there is no healthcare, the Ministry of Emergency Situations, Pyaterochka and Building Materials stores, transport, and work in the city. Around civil skirmishes.
The only plus is that to build a house you do not need to buy land or register with the chamber. He went to the edge of the village and lined up behind the last house.
Very briefly, schematically, I set out a detailed grandmother's story, how everything turned out for them further. The meaning of my presentation is to voice the old-fashioned solution to this business problem.
So, the sequence of actions:
1. Spend the night - where relatives sheltered.
2. Then a forest, a log house, a small house under the guidance of a village carpenter. ( Grandfather learned how to fold a log house, fix rafters, etc.)
3. Then the stove, under the guidance of a local stove-maker. (Grandfather learned to make stoves.)
4. Next - winter in your house. Grandfather gets a job on the outskirts of the city as a mechanic in a railway depot. ( He begins to read books on his own and study the locomotive. Passes courses and becomes an assistant driver.) There is little money.
5. Then a fire in the village. The house is burning down.
7. Grandfather builds a second house on his own (log house, stove, etc.). Relatives, who were built later, invite grandfather as construction consultant.
8. Then, with a new house, a barn appears in sequence with three zones:
1st zone - a workbench, tools, a grindstone, a lathe, a drilling machine, etc., that is, according to Marx - first we create the production of means of production;
2nd zone - energy block: a place for the preparation and storage of firewood and coal;
3rd zone - summer food storage. This is a cellar - a deep pit, which is clogged with ice in winter and serves as a refrigerator for food all summer.
9. And, finally, having a strong base, proceeds to the development of the economy. It was an endless chain of successive, unhurried actions that gradually increased the power and efficiency of the economy. Garden. ( Grandfather studied all the literature on gardening) Boat. ( Learned to build a boat) networks. (I learned to knit.) Fishing. Subsidiary farm. Etc.
Grandfather constantly studied the intended direction. I started to implement, continuing to study a new business, adopting experience and reading books. Soon he became a machinist and then an instructor at the training school for the technical staff of the depot. In adulthood, grandfather and grandmother lived in abundance, were strong and independent.
The red thread in this story about the life of my ancestors is the fact of constant self-education and movement forward. In modern terms, grandpa and grandma were always in new projects and developments. This gave new knowledge, broadened horizons, introduced to a large number of people and created more and more “mental models” (the concept from this book), as close as possible to the “truth of life”.
And I remembered all this in connection with reading the wonderful book by Josh Kaufman "My Own MBA". Suddenly, in my head, this "village" block of information that was stored in my brain under the index "interesting historical information" "resonated" with what I heard and felt in Kaufman's book.
This clear, very vital and wise book about business turned my mind to the origins, to a key moment. Business, or, in Russian, business (economy), at its root has a very important root cause. In the old days, people did business not because they wanted to exchange a one-room dugout in the forest with a view of a stump for a two-room dugout with a view of a swamp, but because one could die of hunger or die from the elements. Therefore, it was not necessary to think for a long time, and it was possible to study only “on the job”.
My own MBA. Self-education 100% Josh Kaufman
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Title: Myself MBA. Self-education 100%
About the book “My own MBA. 100% self-education" Josh Kaufman
How to start your business? Today, thousands of people are asking this question. Working in companies, you can gain experience, knowledge, skills, but at the same time, the salary may not please at all. Another thing is your own business, where you are in charge and work for your income.
The book “Myself MBA. 100% Self-Education” by Josh Kaufman is not a textbook with a lot of theory that has not changed for decades. Moreover, the author will not give you a single idea on how to start a successful business. But there is one "but".
The author himself found the necessary information and applied it in practice. This long-term work has borne fruit, because today he is a successful specialist. In his book “My own MBA. Self-education at 100%” he talks about how to do self-education, what literature to read. The main advantage of the book is that there is no water in it, there is only useful and necessary information.
Today, opinions about self-education are clearly divided into “definitely for” and “categorically against”. Some believe that self-education is a waste of time, that you cannot learn everything yourself, you need to draw experience from knowledgeable people. Others, on the contrary, believe that this type of education is the best, because we learn only what we are interested in and need, without cluttering our heads with unnecessary or outdated facts. In addition, it is easier to apply knowledge in practice.
The book “Myself MBA. 100% self-education” is unusual in that it not only helps you decide to open your own business, but also makes you develop yourself. You will not only become a good manager, but also change your whole life.
Josh Kafman, as mentioned above, does not give specific recommendations or advice on how to open your own business and make it successful, but at the same time, reading the book “My Own MBA. 100% self-education”, ideas will be born in your head. You will only need to organize them and put them into action.
Self-education today is like a second education, only without a diploma. Of course, if this does not apply to medicine. If you have a desire, you can learn anything and become a real professional in this matter. This is what he tries to explain in his book “My own MBA. 100% self-education" Josh Kaufman.
The book is read in one breath and leaves behind a lot of food for thought. Even if you do not want to start your own business, the book “Your own MBA. 100% self-education” will teach you a lot and help you get the necessary motivation that you need to implement your plans. We recommend this book to anyone who likes to develop and strive for more.
On our site about books, you can download the site for free without registration or read the online book “To Yourself MBA. 100% self-education” by Josh Kaufman in epub, fb2, txt, rtf, pdf formats for iPad, iPhone, Android and Kindle. The book will give you a lot of pleasant moments and a real pleasure to read. You can buy the full version from our partner. Also, here you will find the latest news from the literary world, learn the biography of your favorite authors. For novice writers, there is a separate section with useful tips and tricks, interesting articles, thanks to which you can try your hand at writing.
Quotes from the book “My own MBA. 100% self-education" Josh Kaufman
Do what people need.<…>There is nothing more valuable than finding a way to satisfy a hitherto unsatisfied need. If you can give people what they needed but couldn't get, that will be a bonanza for you.
I cannot give you a 100% recipe for success. But I can say for sure when you will fail: when you spend all your time trying to please everyone.
There are wagon and a small cart methods, but there are very few principles. One who has mastered the principles, it costs nothing to choose this or that method. But those who are looking for a method, not paying attention to principles, will have a hard time.
The market is the most important thing. It doesn't matter what a stellar team of professionals you recruit or what an amazing product you develop. If you don't have a market, you are nobody.
There are no perfect people, and therefore mistakes are inevitable. Don't be upset! New projects await you ahead; the main thing is not to cling to a bad experience in the hope of compensating for your expenses.
In order for a buyer to make a purchase from you for the first time, they must have sufficiently high expectations. But after the purchase, satisfaction will only continue if the result of using the product is higher than expected. If the result is lower than expected, then the quality score will also decrease, regardless of the objective state of your product.
The iron law of the marketplace is merciless and cruel: if you don't find enough consumers who want to buy what you offer, your chances of building a strong business are negligible.
After analyzing them, I identified additional requirements. It is impossible to produce and offer services without first finding out what the consumer wants (market research). And to attract a buyer, it is necessary that he first pays attention to you, and then becomes interested (marketing). Before paying money, people need to make sure that you can be trusted and that you will fulfill all the conditions of the transaction (delivery of the goods and related operations). Customer satisfaction depends on how much the seller has managed to exceed his expectations (customer service). Sufficient income involves the ability to earn more than you spend (financial management).
A transaction is an exchange of value between two or more parties. If I have something you need and you have something I need, then by agreeing to the exchange, we both win.
The book “Myself MBA. 100% self-education” will be useful to anyone who decides to create their own business or just prove to themselves and the whole world that self-education “feeds” no worse than a diploma from a prestigious educational institution. It is this idea that the author of the publication, Josh Kaufman, defends, who, by his own example, tells the reader about the benefits of self-development and self-education, subject to the desire to work and move forward, destroying the usual comfort zone.
In most cases, people inappropriately spend huge amounts of money on education at universities, business schools and other educational institutions that promise a bright future. But expectations do not always come into contact with reality, and a person is forced to do routine work in an office, of which there are billions around the world, while dreaming of taking the highest step on the social ladder.
JOSH KAUFMAN
In the book “Myself an MBA. 100% self-education” Josh Kaufman helps to look at the role of self-education in a person’s life, which is the best factor for success, from a different perspective. The author in no way expresses the idea of the uselessness of a diploma, on the contrary, Kaufman helps to overestimate his own contribution to the development of himself and proves that this works no worse than educational programs of higher educational institutions and prestigious business schools.
The book will reveal the most effective and successful principles that work in the world of business. Kaufman lays out in an accessible form the basics of the basic disciplines necessary for a successful start in the business arena. In "Myself MBA. 100% self-education” Josh Kaufman does not offer a clear set of tips and rules, but in the process of reading they themselves appear in the reader’s head.
One of the main features of the book “My own MBA. Self-education at 100%” is its accessibility and brevity in presentation. This is not just 500 pages of abstruse and boring theory that is difficult to fit in your head. Kaufman systematized and adapted complex information for the common man to understand. The author offers many options for solving business problems, talks about effective marketing models, helps to understand the psychology of personality. By applying all these tips, you can build your own business much easier and more efficiently.
Download for free the book “Myself MBA. Self-education at 100%"
Read online or download for free “Myself MBA. Self-education at 100%" you can on our website. Start paving the way to a successful future right now with a pep talk from Josh Kaufman. Also on our site you have the opportunity to listen to the audiobook “Myself MBA. Self-education 100%.